Most farmer-focussed software products fail to meet market uptake forecasts. Sometimes the shortfall is large – say budgeting on 2000 farmer subscribers by the end of year two but achieving 187. Clearly, this sort of shortfall will get investors twitchy, so let us look at how these assumptions can be so wildly inaccurate. Number of […]
Author: Graeme Ogle
You or your company is heavily investing in an IT product, the success of which is very important to the business projections. Cash is burning, the development is slow, and you are finding many unexpected things to consider You are in new territory and losing sleep – where should you be looking? Firstly, if you […]
I have been involved with bespoke programming projects for 25 years – I have seen projects be both spectacularly successful and dismal failures. The success of a product in the market is in the hands of the product owner – and I have never seen a weak product owner produce a great product. When the […]
This is the second article in a series reflecting on the building blocks of profitability on pastoral farms in New Zealand. My particular interest is in sheep and beef farming, occupying 70% of New Zealand’s pastoral land. This article focusses on the farm system – a fascinating animal-pasture game of matching the ever-changing pasture growth […]
Unique, profitable, and complex New Zealand pastoral agriculture is uniquely based around grazing pasture in the paddock while it is growing. In most countries agriculture is relentlessly dependent on diesel, machinery and chemicals to establish forage crops, spray weeds, harvest them, transport them, wrap them in plastic for storage, then fed them out often in […]
Is bespoke development always the expensive option? It is hard to think of a business today that does not rely on software to improve efficiency, compliance or reaching customers. As businesses grow the opportunity to encapsulate functions and processes within an information system increases. Indeed, your software may define your business success. One of the […]