Agricultural data: who holds it, who is using it, and who “owns” or controls it has been recurring news worldwide, featuring in places as diverse as Wall Street Journal, Fortune Magazine, the American Farm Bureau Federation, ABC Rural in Australia, and European Union projects.
Seasonal weather forecasting is a tricky thing – forecasters don’t necessarily have a great track record. This year is interesting as international researchers and the Crown Research Institute NIWA have provided clear, early forecasts for a strong El Niño event. Rezare Systems’ Farm Systems Analyst Graeme Ogle explores the implications for farmers and tactics they should consider below.
Agricultural supply chains have become increasingly complex and for those serving discerning markets, increasingly demanding. Product integrity, safety, and quality attributes are moving from being based on reassurances to evidence and audit.
Not many careers carry the same challenges of complexity as farming. Politics requires substantial adaptability. Consumer marketing and the share market both have challenges of trying to forecast what is erratic and volatile. Manufacturing requires controls over process and product quality. Farming combines all of these, and requires complex, multi-factor decisions that deal with climate and weather, market demand and pricing, as well as the sometimes-hidden feedback loops of biological systems.