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Why invest in tech for farming?

Every second business writer today seems to be talking about ag-tech, big data, and the internet of things. If you’re an agriculture sector organisation, or a company servicing or purchasing from primary producers, you might be forgiven for thinking you missed a day in the office and overnight farming has become a connected, automated, artificially-intelligent […]

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Is connectivity interrupting your agricultural vision?

The last few years (even the last few months) have seen a surge in organisations exciting us about what farmers will do with sensors and mobile devices. We’ll be able to collect data with drones flying above our fields and tiny devices scattered across our farms. We’ll collect data with smart ear-tags and boluses in […]

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Getting the most from farm data

Increasing pressure from commodity returns, input costs and environmental compliance means that farming today relies on consistent, quality decision-making. Good information, viewed properly to gain insights, is the life-blood of great farm decisions. Unfortunately, the most useful data is often hardest to collect and interpret. Pasture information relies on pasture walks (or drives); stock condition […]